A cure-all with a huge audience and a large unfulfilled need is what entrepreneurs always feel about their products. Entrepreneurs are so excited and passionate about their product that they seldom think of tight segmentation or definition of the target … Continue reading The Marketing Communication Agency as a Business Consultant for Start-ups
FITNESS POINT is an illustrious gym in Ahmedabad with its branches spread in posh locations of the city. They believe in holistic health improvement of the clients through responsible gymming that results in a healthy reduction of weight as well maintenance of required energy in the body. Their aim is to upgrade constantly through real-time feedback from clients.
Fitness Point was planning to conduct an interactive event to collect feedback from the clients regarding their services and infrastructure which could help them improve and upgrade in these vital aspects.
We brainstormed on the overall brand reputation and its target audience and came up with three ideas viz:
- to go along with the relevant topic of Gujarat Election i.e. ‘VIKAS’
- to work on the campaign of ‘Initiate, Involve & Improve.’
- to develop the idea of ‘Your wish, Our command.’
We voted for the 3rd option as it seemed more viable and effective having the potential to connect with the audience.
The Campaign: “YOUR WISH, OUR COMMAND”
The above statement reminds of the GENIE emerging from the LAMP which fulfills all his master’s wishes.
Here we positioned Fitness Point (client) as the Genie who was there to fulfill (improve) all the commands (suggestions) of the customers.
we made cutouts of GENIE & LAMP (feedback Box) along with A4 size posters, danglers and mailers to create an ambiance of ‘GENIE & LAMP’.
Client (Fitness Point) receive a very good response from the above campaign with significant feedbacks received. The cute GENIE campaign connected with the customers and lured them to write their suggestions. Continue reading “How Gym Members take ownership of “New Avatar” ??”
It is the age of start-ups and entrepreneurs and those who cannot keep up to the change can’t breathe. It therefore becomes all the more important to ensure that you are able to break even in spite of the budgetary hiccups in the initial days. Continue reading BOOTSTRAPPING YOUR VENTURE’S PUBLICITY
Further to the discussion on the Elements of Design as mentioned in the previous blog, I shall talk in detail about how your venture must become digit-TALL. It’s without doubt the digital age; and unless your venture doesn’t stand … Continue reading IS YOUR VENTURE DIGI-TALL?
In the previous post of “YOUR VENTURE NOT UPTO SCRATCH?” ; I focused on the importance of design for every start-up/venture and how design plays a crucial role in the venture’s success. I also talked about focussing on 2 essential … Continue reading COMMUNICATIVE DESIGN FOR YOUR VENTURE
In these days of bare-knuckle fighting between upcoming start-ups and entrepreneurs, bouts take place within a large yet limited space for visibility and creativity. The alliance with design agencies/in-house design collaboration works best for you when you build your brand from the scratch. Why are we focusing on design first? Continue reading YOUR VENTURE NOT UPTO SCRATCH?
Our task for today is to sell a pencil. While most advertising agencies would pick up the features of pencil to promote; it is not what the customers want. At BRIM, we have a practice of positioning branding efforts in ‘Backwards’ style. Continue reading DON’T SELL THAT PENCIL
Taking the example of Pragati Fashions we are doing an awareness campaign for brands/organizations to do a check on their advertising and branding practices. Check out this advt in a leading print newspaper by http://www.pragatifashions.com (under brand name Zola). Continue reading What makes fashion brands tick?
Running down to the neighborhood grocer and asking for a toffee is a sepia tone tined memory for us. The current generation of kids can hardly relate to the experience of being in a small discreet grocery store which was … Continue reading IN MALL KIDS HAVE IT ALL
Watan hamara aisa koi na chhod paaye, Rishta hamara aisa koi na tod paaye, Dil ek hai ek jaan hai hamari, Hindustan hamara hai hum iski shaan hain. Happy Republic Day brim salutes to nation Continue reading CELEBRATING 26th JAN