Further to the discussion on the Elements of Design as mentioned in the previous blog, I shall talk in detail about how your venture must become digit-TALL. It’s without doubt the digital age; and unless your venture doesn’t stand … Continue reading IS YOUR VENTURE DIGI-TALL?
In the previous post of “YOUR VENTURE NOT UPTO SCRATCH?” ; I focused on the importance of design for every start-up/venture and how design plays a crucial role in the venture’s success. I also talked about focussing on 2 essential … Continue reading COMMUNICATIVE DESIGN FOR YOUR VENTURE
Taking the example of Pragati Fashions we are doing an awareness campaign for brands/organizations to do a check on their advertising and branding practices. Check out this advt in a leading print newspaper by http://www.pragatifashions.com (under brand name Zola). Continue reading What makes fashion brands tick?
Facing the problem of Tricks or Treats in dealing your clients’ products/services? Unable to match your principles with their practices? A small tip for you to overcome this barrier and still work with them. Continue reading Tricks or Treats?
The world of design (advertising… to be precise) is intriguing as well as branded a devil too. As consumers, we hardly trust it but as professionals we want to work in an ad agency. This juxtaposition of sorts is really funny but can we help it? Why did this kind of approach-avoidance feelings arise? Frankly, this has to do more with the manufacturing world and the industrial revolution rather than the advertising world. Before the industrial revolution began; all that the man needed was made by hands and controlled by family business. Nowadays, the products are made by machines and … Continue reading The Good, Bad and Ugly
Mary Kom has inspired a movie, women empowerment and also bagged gold in the recent Asian games. But for a person who has dabbled in advertising for more than a decade, what has she inspired in me? “The hard work behind delivering … Continue reading Delivering a punch!