Our task for today is to sell a pencil. While most advertising agencies would pick up the features of pencil to promote; it is not what the customers want. At BRIM, we have a practice of positioning branding efforts in ‘Backwards’ style. Continue reading DON’T SELL THAT PENCIL
BRIM did a survey on calendars and the results were astonishing!! Most companies have got it all wrong – their calendars are not actually connecting. Continue reading The Space of your Calendar – Branding or Selling?