Further to the discussion on the Elements of Design as mentioned in the previous blog, I shall talk in detail about how your venture must become digit-TALL. It’s without doubt the digital age; and unless your venture doesn’t stand … Continue reading IS YOUR VENTURE DIGI-TALL?
In the previous post of “YOUR VENTURE NOT UPTO SCRATCH?” ; I focused on the importance of design for every start-up/venture and how design plays a crucial role in the venture’s success. I also talked about focussing on 2 essential … Continue reading COMMUNICATIVE DESIGN FOR YOUR VENTURE
In these days of bare-knuckle fighting between upcoming start-ups and entrepreneurs, bouts take place within a large yet limited space for visibility and creativity. The alliance with design agencies/in-house design collaboration works best for you when you build your brand from the scratch. Why are we focusing on design first? Continue reading YOUR VENTURE NOT UPTO SCRATCH?
Our task for today is to sell a pencil. While most advertising agencies would pick up the features of pencil to promote; it is not what the customers want. At BRIM, we have a practice of positioning branding efforts in ‘Backwards’ style. Continue reading DON’T SELL THAT PENCIL
Taking the example of Pragati Fashions we are doing an awareness campaign for brands/organizations to do a check on their advertising and branding practices. Check out this advt in a leading print newspaper by http://www.pragatifashions.com (under brand name Zola). Continue reading What makes fashion brands tick?
BRIM did a survey on calendars and the results were astonishing!! Most companies have got it all wrong – their calendars are not actually connecting. Continue reading The Space of your Calendar – Branding or Selling?