A cure-all with a huge audience and a large unfulfilled need is what entrepreneurs always feel about their products. Entrepreneurs are so excited and passionate about their product that they seldom think of tight segmentation or definition of the target … Continue reading The Marketing Communication Agency as a Business Consultant for Start-ups
Further to the discussion on the Elements of Design as mentioned in the previous blog, I shall talk in detail about how your venture must become digit-TALL. It’s without doubt the digital age; and unless your venture doesn’t stand … Continue reading IS YOUR VENTURE DIGI-TALL?
In the previous post of “YOUR VENTURE NOT UPTO SCRATCH?” ; I focused on the importance of design for every start-up/venture and how design plays a crucial role in the venture’s success. I also talked about focussing on 2 essential … Continue reading COMMUNICATIVE DESIGN FOR YOUR VENTURE
In these days of bare-knuckle fighting between upcoming start-ups and entrepreneurs, bouts take place within a large yet limited space for visibility and creativity. The alliance with design agencies/in-house design collaboration works best for you when you build your brand from the scratch. Why are we focusing on design first? Continue reading YOUR VENTURE NOT UPTO SCRATCH?
Our task for today is to sell a pencil. While most advertising agencies would pick up the features of pencil to promote; it is not what the customers want. At BRIM, we have a practice of positioning branding efforts in ‘Backwards’ style. Continue reading DON’T SELL THAT PENCIL