“To create is to live twice.”
― Albert Camus
From the ideation process comes the next phase ie. to create. As Albert Camus quoted, it is entirely true that to create one has to think, act and live twice – replicating the ideas in head – into reality.
At BRIM, we have always believed that experience amounts to something. However, it amounts to lots of experience to put the potential of idea of those wonderful ideas in the head to a concrete format.
We have created prototypes not only in design but also in conceptualizations so that our teams can visualize it better and be more forthcoming in terms of brainstorming inputs if needed. The entire creative process of ideation also has spill over effects in the creation stage.
As Ernest Barbaric is said to have quoted; “Create. Not for the money. Not for the fame. Not for the recognition. But for the pure joy of creating something and sharing it.”
What are the essentials of creation?
- A good layout of the idea
- A good brief of the final outcome
- A great number of organizers to bring all of it on the table
- Skills and insights into transforming the idea into reality
- Updated tools and technologies that enable one to bring out the creation
It is essential to note that one has to be in the earnest to be able to follow the direction of the idea. It is best to have the person who thought of the idea to share their views to the team. It helps on followups and better clarity on the idea being prepared well as a product, campaign or a brand strategy.
If you keep these essentials and the team building processes together, the creation and output process can be smooth and streamlined well. What’s more is that it can align with the idea in a much greater way.
ideas with mayur 